Make Your Brand Stand Out With Sustainable Event Practices

If you’ve ever had to plan an event, then you’re aware of how much effort goes into choosing the best location and setting up tech. Also, it is important to make the event memorable for guests. But there’s something that a lot of us don’t realize the fact that events can produce a massive amount of waste and use up an unimaginable amount of energy.

It’s about time for a shift. The world is beginning to wake up to the fact that events do not have to be environmentally damaging. Whether you’re organizing a small group of people offsite or an enormous hybrid conference, promoting green events isn’t only the responsible decision to make, it’s the smart way to go about it.

What are the benefits of going green for your next event?

This figure might be a surprise. An event lasting three days that includes 500 guests could generate 2,835 kilograms of waste and consume almost 300,000kWh of electricity. This isn’t just an incredible number; it’s an opportunity for improvement.

Sustainability is an issue for today’s customers. They want their favourite brands to be viewed as sustainable. This is not just making a difference for the planet as well as showing your customers that your values extend beyond the stage and screen.

Cutting the Clutter: Simple Waste Management Wins

Let’s begin by removing waste. The junk that builds up during events can be a goldmine. This can include items with a single use such as food leftovers, printed materials, and brochures that aren’t read by anyone. But with a little intention, sustainable waste management is easier than you think.

Here are a few simple adjustments that will go way:

1. Disposables should be replaced with compostable or recyclable alternatives.

2. Utilize QR codes and event apps instead of printed programs.

3. Donate leftovers If you’re working alongside caterers, arrange the donation of leftover food to local charitable organizations.

4. Set up recycling stations in order in order to assist people to dispose of their items in a responsible manner.

It is about progress not perfection. Each waste item you eliminate or redirect is an improvement.

How to manage energy like a pro (Without Becoming One)

It’s not necessary to be a professional engineer to make informed energy choices. Simply being aware of how much energy events consume is the first step to change. When we discuss energy management strategies for events, it doesn’t mean you have to give up comfort or modern technology. It’s just that you must be aware of how these strategies are being used.

Here are some simple ways to cut down on your energy usage:

1. Pick a venue with green certifications and alternative energy sources that are renewable.

2. Make use of energy efficient equipment and LED lighting for your displays and AV.

3. It is possible to host virtual or hybrid events to reduce travel and venue costs.

4. Be simple. The best setups require less energy.

It’s all about creating an experience that’s just as impactful but with less resources.

GreenUP Checklist, Your Secret Weapon

If you’re unsure where to start, tools like the GreenUP Checklist can make life much simpler. It simplifies the steps needed to a more sustainable event into easy-to-follow steps whether that’s working with vendors using eco-friendly materials, or simply encouraging guests to use public transportation.

This checklist is built around the United Nations’ Sustainable Development Goals which means that you’re aligning with something bigger that just your particular event.

You can be a part of the solution

In the end, creating sustainable events isn’t about becoming perfect, but rather being deliberate. No matter how many steps you take, you’re helping move the industry toward a better future.

The audience will remember the outstanding speakers, the entertaining interactions, and of course it’s a realization that your event didn’t feel wasteful or outdated. So go ahead, be a leader with a purpose, and show your audience that caring for the planet is an integral part of your event.

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