It’s that moment when each cannabis enthusiast is aware of the distinct, sharp aroma emanating from an open jar of flowers, or cracks in the seal of a brand new cart. There’s more to the smell than meets the eye. It’s emotion, memory and mood all in one. Terpenes, and not just any other terpenes, makes that sensation possible. They’re the ones that are extracted directly from the cannabis plant. Known as cannabis-derived terpenes, they are quickly becoming the secret ingredient for anyone looking to improve the taste and authenticity as well as overall product quality.

Image credit: massterpenes.com

In the past, companies depended heavily on Terpenes from plants to create cannabis strains. On paper, it seemed to make sense. To mimic the familiar strains, it was economically feasible to extract limonene (from oranges) or pinene (from pine trees). However, the reality did not always line up with the promises. These terpenes blends are aromatic however they lack the substance vitality and durability of cannabis-based products. Worse, the terpenes quickly degraded and resembling air freshener.

The terpenes of cannabis that are pure are the ones that change the game. These terpenes are extracted direct out of cannabis plants. They’re the primary compounds, which determine the distinct scent of a plant and subtle notes, which botanical sources can’t match. It’s not just about the taste however, it’s also about capturing the spirit and essence of the plant.

One innovation pushing this even further is the use of live resin terpenes. In place of using dried or cured cannabis as a source of terpenes for extraction They are extracted from plants frozen shortly after harvest. This quick-freeze method locks in volatile compounds which could otherwise be lost. The terpene profile becomes more lively, brighter and more intense. It’s a lot like the original strain.

The benefits of cannabis-derived compounds are obvious but they go far beyond the taste. They aid in creating what’s known as the entourage, a nuanced interaction between cannabinoids with terpenes. They has a major effect on the overall experience. For example, a formulation that contains true OG Kush terpenes may deliver a more familiar and balanced effects due to the components contained in the extract.

Transparency increases as awareness of consumers grows. The hunt for THC is no only limited to high quantities. They are researching their products, examining ingredient lists, and looking for cannabis-derived terpenes with precise information on the source and extracting. Companies that offer uncut terpene profiles that are strain specific, with no cutting or blending, will receive customer loyalty and gain industry credibility.

This shift is of special importance in a marketplace awash with options. The authenticity of a product is becoming more important in a market where so many are fighting for attention. While artificial flavours and botanical blends might pique someone’s interest on the first try it is the distinctive taste of cannabis-derived substances that keep them returning.

Mass Terpenes stands out as the market leader, providing live resins and hemp-derived lines that can be purchased at a variety of prices. Their CDT Series is now the go-to product for vape makers and extractors alike.

It’s about connecting. It’s all about connections. Terpenes influence your experience in more ways than many people realize. Pure cannabis terpenes provide clarity and depth, as well as an authentic connection to the plant. It’s perhaps the most potent of ingredients.